Walmart E-Transit

CASE STUDY

Walmart has a history of transformation. Our mission is to provide better visibility by knowing what we own and where, in near real-time. We anticipate load arrival and improve efficiency for customers. Our technology helps drivers communicate with stores, optimizing delivery processes. Geolocation tech sends notifications to store associates for quick unloading. We also send secure audio messages to drivers. By removing manual touchpoints, we enhance workflow so drivers can drive more and wait less. Platform Science and NTransit coordinate scheduling, allowing drivers to focus on the road and communicate their activities, ensuring compensation for all tasks.

THE TEAM:

• Myself as Lead UX/UI Product Designer

• UX Researcher

• Software Engineers

• Project Managers

• QA Engineers

MY CONTRIBUTION:

• User Research

• Product Strategy

• Task Analysis

• Wireframes

• Usability Studies

• High Fidelity mockups

• High Fidelity Prototypes

TOOLS USED :

• Pen and Paper

• Figma

• Sketch

• Invision

• Miro

PROJECT CHALLENGES AND PROBLEMS

To create intuitive products that ensure complete safety for vehicle drivers and fleet managers, it was imperative for me to comprehend Walmart's workflow, from fleet managers accessing vast quantities of data to drivers coordinating schedules and routes. Furthermore, it was crucial to consider that fleet managers and drivers originate from diverse cultural backgrounds and educational levels, necessitating the design of interfaces that are effective for a global audience.

To assist fleet managers in enhancing the efficiency of their operations, we offer immediate odometer readings, diagnostic trouble codes, recall notifications, maintenance alerts that are easily tracked, along with vital information regarding engine hours and oil life. This system will also communicate warning lights, enabling fleet managers to address issues more swiftly, thereby improving uptime and potentially averting expensive repairs. All this essential information is presented to fleet operators via a user-friendly dashboard that allows easy access to their fleet's status without the need for drivers to report problems.

WHAT ARE THE PROBLEMS WE ARE TRYING TO SOLVE?

WHAT ARE THE GOALS AND OBJECTIVES OF THE PRODUCTS?

Ford Pro Telematics Essentials is a complimentary web-based application that is available to all commercial customers using gas-powered Ford vehicles with embedded modems. As the only complimentary telematics service offering by an automaker for the life of a Ford vehicle, Ford Pro Telematics Essentials is not just making vehicle data more accessible – it also is providing new features to customers such as easy maintenance scheduling to help boost fleet uptime and productivity.

Ford Pro Telematics Essentials is designed to help fleet managers operate their fleets more efficiently, providing instant odometer readings, diagnostic trouble codes, recall notifications, trackable maintenance alerts, and information around engine hours and oil life. It will even relay warning lights so that fleet managers can resolve issues faster, improve uptime and potentially avoid costly repairs. All this information is conveyed to fleet operators through a dashboard on a computer that makes it easy to see where their fleet stands without relying on drivers to report issues.

WHO ARE THE USERS OF THE APPLICATION?

DESIGN THINKING PROCESS

With all of my products and problems to solve, Design Thinking is the most reliable framework for innovation. While remaining Agile, this is a process that targets product development on actual user needs and avoids building products solely based on assumptions. I practice this in an iterative manner.

EMPATHIZE: Learning about the audience for whom I am designing, by observation and interviews. Collecting qualitative data. Who is my user? What matters the most to this person?

DEFINE: Create a point of view that is based on user needs and insights. What are their needs?

IDEATE: Brainstorm and come up with as many creative solutions as possible.

PROTOTYPE: Build a representation of one or more of the ideas to show others. How can I show my idea?

TEST: Share the prototyped idea with the original users for feedback generation. What worked? What didn't?

RESEARCH & INTERVIEWS

In order to begin my design process, I met with Fleet Managers from various parts of the organization in order to understand their business requirements to run detailed reports for their fleet vehicles and drivers.

MODERATE REMOTE INTERVIEWS To get a better understanding of the problem, I conducted user interviews remotely with fleet managers. Through the interviews, I wanted to discover their needs, habits and software expectations. What would make them more productive and create fewer pain points at work? these were of unforeseen problems that needed solutions.

ANALYSIS & IDEATION

As I presented my findings to my team and stakeholders, I realized that the problems users were face with stemmed with the lack of interface components, lack of detailed data to an Intuitive user interphase with data graphs and data tables . Vehicle safety and anti-theft options, Geo tracking, customizable data export options, battery charging preconditioning scheduling.

HIGH FILDELITY MOCKUPS

The next step was to create high fidelity mockups of the full user interface. The mockups were presented to the test users and stakeholders for analysis and review.